In 2016, a young couple Archie and Delia, started their own clothing business in China, and seeking to offer comfortable underwear products for the consumers who looking for fashion and natural living. Their first product, the classic “CHASING NATURE”, unexpectedly became a very popular start in the market and achieved great sells. This gave them great confidence to build their own brand.

In 2016, together Archie and Delia established a new brand, . The brand is made up of the first two letters of their name: “AR” and “DE”, and the two parts lean and rely on each other, which means they would support each other forever.

Focusing on the two main elements: fashion and natural, designs vary styles and each style has different features to attract consumers. Meanwhile as a new brand, always has very competitive prices and high quality to capture the markets. And all these help successfully gaining a footstep in Chinese and southeastern Asian markets.